Simulacra Squared

  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121473
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121461
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121462
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121463
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121464
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121466
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121467
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121469
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121470
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121471
    add to collection
  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121472
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121475
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121476
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121477
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121478
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121479
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121480
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  • Simulacra Squared.
November 21st, 2014.
Sofia, Bulgaria.
    © all rights at author
    Sellek, Daniel
    20141121481
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November 21st, 2014.

Sofia, Bulgaria.

Today (November 28th, 2014) is Black Friday in those countries where thanksgiving is a thing. But in the world of cultural alienation that event happened just last week.

On November 21st, people from Sofia got caught in the trap of a shopping centre which announced enormous discounts to celebrate the opening of the holiday’s shopping season. They might have known that nobody would ask or care about the reason. It could be called black Friday to celebrate the most popular colour in the locals garments for that matter.

Just as the shopping centre’s management was applying modified versions of foreign customs to attract people, the Moroccan embassy was playing the same game in the same space at the same time. Well, the difference is that they were installing a simulated market within the centre in order to sell crafts, souvenirs and to promote their country as an attractive destination for tourists.

With alienated versions of the original crafts and celebrations, maybe this Bulgarian shopping centre is creating new traditions by adjusting the foreign to the local.